About

About Hans Wendland

 

Downloadable PDFs

hans@hanswendland.com – www.hanswendland.com – +1 508 517-4708

Cover Letter – View with Gloogle Docs OR download PDF
Résumé – View with Gloogle Docs OR download PDF
Teaching Experience – View with Gloogle Docs OR download PDF
TargetTeams Assessment – View with Gloogle Docs OR download PDF

Overview

A proven leader and driver of integrated creative marketing strategies focusing on product development, cross channel deliverables, creating breakthrough brand experiences and conversion, for clients through all digital channels, including email, web, mobile and social. I bring seasoned expertise in business development, internal and external relationships management of both agency and corporate business partners. I serve as an idea generator, a pitch master, a teacher, a mentor, and I am usually an agent of change.

Highlights

Launched a daily email Marketing campaign for Vantage that generates over $1.5 Million in gross sales monthly, an average of 25% lift in revenue from the previous campaign.

Implemented a Facebook marketing campaign for Vantage based on contests, giveaways and Facebook ads taking Likes from 2,500 to over 13,000 in less than six months.

Defined both new products and digital strategy for www.sixredmarbles.com positioning each as emerging leaders in a 5 billion dollar K-12 education market space.

Led delivery of hiring.monster.com Job Posting Wizard optimization project resulting in a conversion rate increase of over 15%, equalling a monthly revenue increase of 15 million dollars.

Led branding and User eXperience redesign of hiring.monster.com, which now accounts for 75% of Monster’s new customers.

Defined the digital strategy for www.playyoo.com in EU’s most advanced mobile market launching the startup in London and building a global social network of mobile casual game players that exceeded 2 million registered users in the first 3 months.

As a founding member of the User Experience group at CTP I, established, recruited and build the UX Service Line, rolling it out from Boston to 12 other CTP offices worldwide generating revenues in access of 200 million dollars annually.

Accepted and certified as a Lecturer by the Faculty Board of the Computer Science School of Harvard University in Cambridge, Massachusetts, designed and then taught the first accredited Multimedia Program for the Extension School of Harvard University.

Industry Expertise

B2B, B2C, Banking, Pharmaceuticals, Manufacturing, Consulting, Professional Services, Software/SAAS, Travel, Education, Mobile, eMarketing & eSocial.

Languages

Fluent in English, Italian and French, near-fluent Spanish

What people say

Hans is a true interactive professional who brings the dedication, creativity and passion to the role. He brings a unique combination of creativity and technology to an organization combining his ability to see the strategic planning with tactical execution. It is my pleasure to recommend Hans for an interactive / creative role.

- Frank Lallos (Chief Financial Officer, Vantage Deluxe World Travel)

Hans often says, ‘The product must be useable, useful, and engaging to users.’ and everything he does is towards that goal. Sketching concepts on napkins and using cartoon software to storyboard, he has a fun way of approaching “work.” While having fun, he sets expectations high and won’t settle for anything less from himself or others.

- Robin Brandenburg (Director of Momentum and Innovation, Six Red Marbles)

Hans brings a global and highly creative perspective to any project. He has a strong understanding of process and knows what it takes to lead a usability team to improve the user experience. I am impressed by Han’s ability to analyze and strategically formulate improved interaction models, build highly effective visual libraries and online style guides for global sites, and work with development teams to construct the most optimal information architecture.

- Jill Campbell (VP of Product Management, eBusiness, Monster Worldwide)

I worked with Hans on over fifty projects while at Monster Worldwide. Throughout our relationship Hans displayed leadership, honesty, integrity, and clear vision into customer needs. Not only does Hans teach macro and micro user experience techniques, he displays masterful development of industry networking, corporate politic agility, and team maturation. I highly recommend Hans Wendland to any employer or employee who have the opportunity to cross paths with such a dynamic individual.

- Ethan Ferrari (User Experience Lead, Monster Worldwide)

I would recommend Hans to any company that wants to build enterprises and dynamic business offerings, especially for customer interfacing products and applications. Hans is a dedicated, creative, and very sharp concerning web and mobile interactions with an excellent understanding and depth of consumer behaviors. Hans has excellent management skills, and can bring people from differing competencies together, to work on specific projects and deliver great products. Hans speaks the language of the clients, as well as consumers and knows how to balance both interactions. Given the opportunity, I would certainly enjoy working with Hans again.

- Zayera Khan (UX consultant, Accenture)

I have worked with Hans Wendland on numerous projects since 1997 throughout Europe and the United States. These projects were very diverse in their business and technological requirements and the time to market was always an issue on which he delivers. Being on a project with Hans was an assurance of working in conjunction with an honest worker/leader, who is as sharp as a pin, accumulates knowledge quickly, gathers the business requirements, and moves through scope/definition and marries the business goals with user requirements and customer satisfaction. Hans is a top designer and has the very unique quality of being both artistic and techy. He is also an early adapter and is first on the surf board of what’s ahead. Hans is not afraid to make a mistake and admit it who is also open. He is a natural manager who is part of the team. Simply; Hans is a fearless talented achiever who brings intelligent positiveness to anything or anyone he engages with. Everything gets much better when Hans arrives.

- Donal Fean (Usability Consultant/Brand Designer)

Hans is an extremely insightful web site builder, able to cut thru the clutter and BS to deliver a web site with a user-experience that delivers customers and value. His experience spans a variety of industries and he is able to take the best from all and bring them together for each new project. Add to that his skill as an artist, and you have all that you need to build a world-class interactive business experience. Hans is a good partner and a good guy to work with. I can easily recommend him for any web project, confident that he will exceed your expectations.

- David Anderson (Partner at Traktek Partners)

Hans had the responsibility of the IT department in Pharmaton. His professional strenghts are focused on web-based applications and IT architecture for midsize companies (cost/performance balance). Excellent skills in project management, especially when innovative solutions or originality needs to be applied.

- Dr. Michele Genovesi (Managing Director, CEO, Pharmaton SA)